Sweating the small stuff? If it doubles your website’s conversion then it’s definitely worth exploring. There’s always ways to improve the user experience of a website, and we always like to gear it toward making the experience easier and more convenient for the user, and boosting conversion rates while we’re at it. To see the latest and greatest of handy user experience funnels and tools, Little Big Details (www.littlebigdetails.com) is a great place to check in and see a gallery of goodness.
Craig joined the Ninthlink team in 2002 as an intern before graduating from SDSU in 2003. For the last eight years he's been wrangling interface designs, falling in love with various typefaces, and enjoying urban color palettes found on his bike ride to and from work. He keeps the creative juices charged by spending time in the ocean and mountains and a steady routine of yoga and meditation.