California Multimodal, LLC, (CMI) a leading ocean freight solutions provider offering a comprehensive suite of supply chain services throughout the United States and Mexico came to Ninthlink for a site redesign. Going into it, we wanted to redevelop the site architecture, navigation, and naming systems to allow for easy access to information, as well as create 2-3 minute videos to support brand storytelling, in addition to programming the site to include content management tools for quick and easy site updates. This particular design was done by our Senior Designer, Craig, who “wanted to give them more than just an online brochure, so we built them a brand based off the message: Needs Delivered”. And since people tend to gravitate towards being told ideas & points in groups of 3, we created a 3 point solution highlighting their container management workflow based on the idea of global solutions; Whatever, Whenever, Wherever; with each point highlighting Distribution, Supply and Storage.
Monthly Archives: October 2010
In the introduction to our theme of the month, I briefly mentioned the term conversion optimization, which is all about improving your site to make it easier for users to accomplish the specific goals you have for them once they arrive. This can be enhanced by focusing on 3 key steps, which we’ll look at in detail. A site that has done a great job with increasing its conversion friendliness, which other sites (especially ecommerce) can look to for inspiration is Gap Inc.’s online commerce experience; a site that found a formula for success just by tweaking the design and following some simple conversion optimization techniques.
While AOL has long been left behind by more successful Internet service providers, the company is still a big player in online advertising and recently unveiled a plan for a new advertising system known as Project Devil, which if adopted, would completely revolutionize the way we view and interact with web pages and web advertising.
This month we are going to be looking at the essentials of web page conversion. The key to conversion is minimizing the amount of people you lose going from 1 step to the next during the process.
We have had the pleasure of working with Sundance Spas for more than a few years now, and when they asked us to help with a promo they are running with the San Diego Chargers, we were happy to oblige. After all, 2/3rds of Ninthlink’s Web Development gurus (cough cough) are season ticket holders. After getting all the logos and imagery inline with standards and copyrights and everything else, the promo is up live on www.chargers.com ! Maybe you are interested in winning a chance to compete at halftime of the MNF Chargers – Broncos game, to try and win your own Sundance Spa? READ MORE
Saw this radness off the Facebook feed while eating lunch in my cube (give me a break, it looks wet and cold outside) : Sezio Presents : Four Day Weekend featuring The Dodos, Avi Buffalo, Dominant Legs, and The Tree Ring. That is four nights of goodness in a row, with those bands plus SD locals The Vision of a Dying World, Writer, Cuckoo Chaos, and Chairs Missing. I am especially stoked because when Jeromy was going on vacation a month or two ago and asked what music people might recommend, I told him he must check out The Dodos’ Time To Die. Rock on! READ MORE
We launched our latest site yesterday for Global Resource Investments LTD., or simply GRIL as it came to be known around the office. With their focus on helping investors and speculators make money in the natural resource business, they came to Ninthlink to create a website to be used as a marketing tool and educational resource for their clients. So that’s exactly what we did by presenting a professional site helping to clearly lead potential and existing investors to the information they need and towards the actions we hope they will take. Special thanks to Travis for his work on the design and Alex for making it a reality.