Online TV-watching Trends

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There are a number of ways one can watch TV shows online, whether they are 2007’s season of 24, yesterday’s missed episode of Fastforward, or old Adam-12 episodes from 1960s…

One could go to various pirate sites like Surfthechannel, which provides various links to TV shows, movies, music, and games that are, um, free one way or the other…

Or one could go to a site like Megavideo, where for a nominal monthly fee one can access TV shows dating back to the 1940s…

Or one could go to a site with aggregation player software to eyeball shows, with purchasing links to Amazon or itunes, such as the fairly new San Diego company Yido…

Yidio you say?  Yidio, indeed, which has stragetically amassed a monthly audience of 4 million since mid-2008, according to Google Analytics.

Yidio is similar to other players at a quick looksee, providing an episode guide and linking to full episode sites and online storefronts. It seems, however, that the technology behind the platform is further along than meets the gaze.

First, it’s way cool that Yido is in the same backyard as the Ninthlink Team — we’re all for new dot com business coming out of America’s Finest City. Looks like Yidio is out to be the Amazon of the online TV space by providing a superior recommendation engine that points one to content based on one’s user interactions on the site.

Yidio’s discovery engine features a new social component, mining other users’ favorites and interactions to recommend titles one might like based on what other peeps of similar taste are viewing. “

Yido has a 26 year-old COO, Adam Eatros. He  founded the site with his older brother Brandon. Go bros!

The Estros bros conetnd the company is “currently profitable” and has received a first round of Angel financing, via Appolicious CEO Alan Warms.

The Ninthlink Team is always on the lookout for local go-getters in the online playing field, keeping track of the trends emerging from the hiome town, rather than Silicon Valley or China.  Local is sexy, after all.  But seriously: looks what’s going on nextdoor with those new brands popping up online, and then compare them to global trends, you’ll get a better picture where your brand, product, and web site fits in to the grand scheme of it all.

A service like Yido is one to watch, because people are watching it instad of those ancient plasma TVs that were yesterday’s entertaiment trend.

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