Mobile Trends: Integrated Ads

Rhythm NewMedia is a fairly new mobile video ad network that has introducing a “developers kit”  to allow media partners monetize their own iPhone apps by adding integrated ad units into their video.

The  site’s  “Application Launch” ad unit provides brand messaging via a full screen video ad presented to the user during those few seconds while a new app loads.

The company expects CPM rates for app launch ads to top the $35-$40 averages of recent video campaigns logged Rhythm has been attracting major brand advertisers by improving on the standard pre-roll with interactive features including click-to-call and links to mobile sites.

It focuses exclusivelyon professionally produced video and allows users to browse the ads without leaving the app, according to the company’s press release:

Rhythm’s SDK Features

  • Five interactive ad units balance brand engagement with response
    • Interactive Pre-Roll Video Ad (unique in the industry)
    • Application Launch Ad
    • Full-Page Interstitial Ads
    • Banner Ads that Click-to-Video, Click-to-Website, Click-to-iTunes and more
    • Sponsorship Badge
  • Real-time reporting with DoubleClick’s DART and Microsoft’s Atlas provides simple integration for agencies and advertisers

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