Mobile Trends: Integrated Ads

By March 2, 2010 No Comments

Rhythm NewMedia is a fairly new mobile video ad network that has introducing a “developers kit”  to allow media partners monetize their own iPhone apps by adding integrated ad units into their video.

The  site’s  “Application Launch” ad unit provides brand messaging via a full screen video ad presented to the user during those few seconds while a new app loads.

The company expects CPM rates for app launch ads to top the $35-$40 averages of recent video campaigns logged Rhythm has been attracting major brand advertisers by improving on the standard pre-roll with interactive features including click-to-call and links to mobile sites.

It focuses exclusivelyon professionally produced video and allows users to browse the ads without leaving the app, according to the company’s press release:

Rhythm’s SDK Features

  • Five interactive ad units balance brand engagement with response
    • Interactive Pre-Roll Video Ad (unique in the industry)
    • Application Launch Ad
    • Full-Page Interstitial Ads
    • Banner Ads that Click-to-Video, Click-to-Website, Click-to-iTunes and more
    • Sponsorship Badge
  • Real-time reporting with DoubleClick’s DART and Microsoft’s Atlas provides simple integration for agencies and advertisers

Jeromy Stallings

Jeromy Stallings is the founder at Ninthlink. His purpose is to help business owners, thinkers, marketers & teams achieve their full potential through the authorship of strategic plans for the internet. Jeromy loves learning about anything digital, and helping others - so please comment and share how you are contributing to others with your skills!

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