Drawing the Digital Line

This is what we like to hear about:  MTV has launched its “A Thin Line” campaign, with support from Blue Shield of California Foundation,  with “Over the Line?”:  an app to help young people draw their own “line” — a rubicon between digital use and digital signage solutions.

Audiences are also encouraged to vote on the three finalist ideas vying to win a $10,000 prize and a potential development budget of up to $75,000 in the “Redraw the Line” challenge.

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