This is what we like to hear about: MTV has launched its “A Thin Line” campaign, with support from Blue Shield of California Foundation, with “Over the Line?”: an app to help young people draw their own “line” — a rubicon between digital use and digital signage solutions.
Audiences are also encouraged to vote on the three finalist ideas vying to win a $10,000 prize and a potential development budget of up to $75,000 in the “Redraw the Line” challenge.