The Booze Cruz

By August 16, 2010 3 Comments

A couple year’s back, my old buddy Sean asked if I could design some graphics for a beach cruiser called the “Booze Cruz” he’s going to be producing through his BMX company Revenge Industries. The Booze Cruz is all about pedaling to the local bar or liquor store and letting the good times roll. He wanted a collage of beer bottles, six packs, 40’s, etc. I even threw in a beer bong just for the heck of it. It was definitely a fun little project for me – and I was happily paid with 2 Booze Cruz beach cruisers to call my own. So as I’ve been proudly pedaling one around the last few years, I’ve had the other one in storage. So, over the weekend, I took some fresh pictures of the bike before it goes on Craigslist and thought I’d share this project.

Craig Wheeler

Craig joined the Ninthlink team in 2002 as an intern before graduating from SDSU in 2003. For the last eight years he's been wrangling interface designs, falling in love with various typefaces, and enjoying urban color palettes found on his bike ride to and from work. He keeps the creative juices charged by spending time in the ocean and mountains and a steady routine of yoga and meditation.


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