Google Instant debuts today: Google announced today the launch of Google Instant, which will now provide Google searchers with instant search engine results (SERP’s) with practically every key stroke they make.
In other words…as you start typing in the familiar Google search box, Google now instantly displays new, relevant search results as you type your keyword phrase. If you were searching, for example, for a “complete casino list” your search results would change after every word. This means that people can now scan results pages while they type versus waiting until after they’ve submitted their search engine queries. So for example if you type Springbok you will immediately be presented with Sprinkbok-casino or – puzzles or -rugby and so on. This is a huge game-changer for Google and clearly places them as the only search engine that truly gets it by providing users with relevant search results in a much much much quicker time
What does this mean to you: If you are a business owner and you are not currently engaging in paid search, you better think again about that stance. Practically, the only way you’ll be visible is if you are paying for Google AdWords. Otherwise, you’ll have to be one of the top three organic results in order to be seen. This also means that SEO will be much more difficult for you, especially if you are optimizing for long keyword phrases. We do not believe most people will finish their typing long enough to get
Google Instant has changed the game, in an instant. Again.