The ultimate goal of any landing page is online conversion. While persuasive web copy is an important piece of the puzzle, the look and feel of your page (design) is the first thing a visitor will see, meaning you only have a small window to direct their attention to your specific conversion area. While this can sometimes be accomplished with headlines alone, there are a variety of visual techniques you can utilize to direct user’s attention toward your conversion channels,…
David LusskyFebruary 7, 2011