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Pop Click Switch with Dell and Ninthlink

By March 30, 2011 One Comment

The new Inspiron 15R laptop from Dell features interchangable lids to match any design style you are feeling, and powerful 2nd Generation Intel® Core™ processors to back that feeling up. When Dell wanted a mini site to showcase both the new sweetness and a surprise event with Allstar Weekend, complete with a flash mob, Ninthlink was brought in to help get the job done, and was born.

The site uses jQuery sliding to keep animated with its own switching frames and backgrounds, NextGen Galleries to showcase the launch event, HTML5 so the music player even works on iPads and smartphones, and pulls in the videos straight from Ooyala’s Video Publishing system. With almost 10% of visitors tweeting about the site, an average visit time of almost two minutes, and lots of clickthroughs to Dell’s main site too, we’re pretty excited about it all.

Would you Pop Click Switch?

Alex Chousmith

Alex has been building with Ninthlink since '06, and a San Diegan since the turn of the century. A background of Mathematics – Computer Science / Interdisciplinary Computing & Arts from UCSD, plus Drupal / WordPress / jQuery / CSS3 / HTML5 / bass guitar / homebrew skill, powers him to get the job done, no matter what.

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