Monthly Archives

June 2011

MarketingTips

Why Most Companies Struggle with Content

As most of you already know, Google changed their algorithm and now penalizes websites that do not have much (or any) original content.  Aimed at “content farms”, i.e. websites that aggregate content from other people’s websites, this update serves “official notice” that original content is King and Queen on the web. In order to rank well in 2011 and beyond, you need to dig this. (more…)
June 13, 2011
Marketing

Digital Tactics vs. Digital Strategies

What is that saying…what is old is often new again? Well consider “Digital Strategy”, which was formerly in place about a decade ago as the way to approach the Internet, a topic that fits that old adage perfectly. In 2011, digital strategies are back and better than ever. Forward-thinking companies who are now embracing this old method are reaping great rewards. Companies who are stuck managing digital tactics such as document scanning, document storaging and secure document shredding are finding…
June 13, 2011
MarketingTips

10 DIY Tips to Improve Your Branded Facebook Page

There's a lot of strategy out there to get more likes, encourage fan interaction and drive sales & leads from your branded Facebook page.  Unfortunately, without the right design or technical knowledge, many of them can be hard to implement unless you hire a professional.  The good news is there are quite a few tactics you can start implementing today, on your own, without the help of any outside marketers.  Here is a list of 10 content tips to help…
June 9, 2011
Marketing

Insights Revealed: The Most Comprehensive Study of Online Social Sharing

ShareThis, maker of the largest sharing platform on the web, led the most comprehensive study of online social sharing to date in conjunction with Starcom MediaVest Group to try and figure out exactly how much sharing occurs online.  In order to accomplish this they looked at the sharing and clicking habits of more than 300 million people a month who shared more than 7 billion links with a ShareThis button across the top 1,000 publisher sites using the platform. Here…
June 7, 2011
CultureMarketing

Its Rad When The Things You Like Come Together

We at Ninthlink have had the pleasure of working with world-class photographer Tim Mantoani for a few years now. And on a completely unrelated note, I think I am not the only Ninthlink'er who enjoys playing a little Madden NFL from time to time. Well now that is not "completely unrelated" any more, as Tim was the one who got to shoot Peyton Hillis in Times Square for the Madden 12 cover. Read all about it over at his blog…
June 1, 2011