Gettin’ Social with Custom Facebook Welcome Tabs

By July 29, 2011 2 Comments

From fashion to plumbing, a few of our client’s Facebook pages (along with our own) got a fresh new look in the form of custom welcome pages, which make a great first impression on non-fans & are vital tools for boosting Likes & supporting organizational goals.

The default welcome page for most businesses’ Facebook presence is the wall, however, there is a more inviting way to welcome new visitors to your page. According to Jason Guck the advantage of a custom-designed landing tab is that you can create the first impression, directly ask visitors to become a fan, take a particular action or give an instant snapshot of what your company has to offer.

Facebook landing pages can be used to:

  • Introduce your organization &  reinforce branding efforts
  • Grab the attention of your visitors and encourage them to ‘Like’ your page
  • Show what makes you unique & offer value at a glance
  • Promote specific campaigns, programs, or events
  • Enhance important calls to action or company goals

Your welcome page doesn’t have to be static either; it can change according to the direction of your business’s activities.


Funky Chic – Chic Women’s Apparel


  • An attention grabbing call to action encouraging people to ‘Like’ the page
  • Offering something of value: Fans have access to exclusive discounts
  • An introduction & links to important areas of their site


Bill Howe Plumbing


  • An introduction to the organization & it’s main services
  • Coupons, which can be printed straight from Facebook
  • A video section highlighting services, testimonials and community involvement.


Jacuzzi Hot Tubs & Sundance Spas


  • A specific call to action to ‘Like’ each brand
  • Featured products section to highlight new models
  • Promotional channels for special offers & financing information
  • Prominent areas for important conversion points such as a newsletter sign up and find a dealer form





  • ‘Like’ call to action
  • Our company overview & services
  • Examples of recent work & organizations we’ve worked with
  • An introduction to our team
  • Recent blog feed



David Lussky

David has been a Project Manager with Ninthlink since 2009. He enjoys the beach, electronic music, outdoor activities, traveling, and dominating in fantasy sports.


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