Gettin’ Social with Custom Facebook Welcome Tabs

From fashion to plumbing, a few of our client’s Facebook pages (along with our own) got a fresh new look in the form of custom welcome pages, which make a great first impression on non-fans & are vital tools for boosting Likes & supporting organizational goals.

The default welcome page for most businesses’ Facebook presence is the wall, however, there is a more inviting way to welcome new visitors to your page. According to Jason Guck the advantage of a custom-designed landing tab is that you can create the first impression, directly ask visitors to become a fan, take a particular action or give an instant snapshot of what your company has to offer.

Facebook landing pages can be used to:

• Introduce your organization &  reinforce branding efforts
• Grab the attention of your visitors and encourage them to ‘Like’ your page
• Show what makes you unique & offer value at a glance
• Promote specific campaigns, programs, or events
• Enhance important calls to action or company goals

Your welcome page doesn’t have to be static either; it can change according to the direction of your business’s activities.

 

Funky Chic – Chic Women’s Apparel

Features:

• An attention grabbing call to action encouraging people to ‘Like’ the page
• Offering something of value: Fans have access to exclusive discounts
• An introduction & links to important areas of their site

 

Bill Howe Plumbing

Features:

• An introduction to the organization & it’s main services
• Coupons, which can be printed straight from Facebook
• A video section highlighting services, testimonials and community involvement.

 

Jacuzzi Hot Tubs & Sundance Spas

Features:

• A specific call to action to ‘Like’ each brand
• Featured products section to highlight new models
• Promotional channels for special offers & financing information
• Prominent areas for important conversion points such as a newsletter sign up and find a dealer form

 

 

Ninthlink

Features:

• ‘Like’ call to action
• Our company overview & services
• Examples of recent work & organizations we’ve worked with
• An introduction to our team
• Recent blog feed