Things we do and things we like.

Marketing

Google Discontinues Authorship Photos In SERPs

Recently, Google’s Webmaster Trends Analyst, John Mueller, announced the global discontinuation of authorship photos from the search results. So, what exactly does this mean? Up to this point, individuals who verified their authorship through Google+ often had their photo displayed next to their publications in the SERPs. But moving forward, this will no longer be the case. Instead, Google has opted to simply post the author’s name next to their work omitting their photograph completely. Why doesn’t Google want to…
July 7, 2014
Design

Announcing #ArtExpoSD LIVE

Ninthlink is both honored and excited to announce our support of ArtExpoSD LIVE this Thursday, from 5:30 PM to 8:30 PM at the Wonderbread Factory, hosted by our partner and friend, the ever-creative Mark Murphy. We hold both community and culture near and dear to our hearts, here at Ninthlink. So come out and spend our favorite kind of night with us, an intimate night that involves both. Enjoy the fusion of genuine conversation and a premier cultural experience with the chance…
June 24, 2014
DesignDevelopmentDigizinesTips

Ninthlink Takes Sundance Spas to
Whole New Interactive Level

At Ninthlink, we teamed up with our client, Sundance Spas, to enhance their consumer experience. Most recently, we developed an interactive tool meant to act as a basic start up guide for the 880 Series spas. Thanks to our hard-working team of outside the box thinkers, managers: Amanda Blanco and Russell Arden, and the hands-on technical expertise of our design/development team, Craig Wheeler and Tim Spinks were able to create a functional, interactive manual, available at the click of the…
June 18, 2014
DevelopmentDigizines

Alternate Reality or Augmenting Reality?

Even as the retail world's tides remain ever changing, certain characteristics remain afloat: companies are still looking for creative and effective ways to differentiate themselves from a sea of positioning statements and promotional waves that never quite break on the shore of consumer receptivity. After years of searching for and developing a better way to personalize the consumer shopping experiences and further find ways to interact with consumers, the retail market has finally gotten their sea legs through the utilization…
June 9, 2014
DevelopmentMarketing

Think with Google : The Profit-Driven Marketer

Props to Corey Eulas for pointing out this excellent collection of information from Google themselves about a change in mindset to go from thinking about Marketing as a cost, to thinking about Marketing as the full profit center that it can and should be. It seems along the lines of "the more you know" / "knowledge is power." If the question is simply would you rather have a cost per acquisition of $80 or of $90, the answer is that…
June 4, 2014