Tips – Page 12 – Ninthlink

Search Capabilities on Ecommerce Sites Increase Loyalty and Conversion Rates

As previously discussed, site usability is a huge factor when it comes to building online loyalty and increasing customer retention. This is especially true in the case of ecommerce sites facing stiff competition both on and offline. One particular usability feature which has been shown to increase conversion rates, average order value, and online loyalty is a site’s search and advanced search options. (more…)

David LusskyJanuary 12, 2011

Design Development Marketing Tips

Online Loyalty and Site Usability Go Hand in Hand

One important aspect to building online customer loyalty, which is often overlooked when focusing on specific marketing strategies or programs, is a website’s usability. There’s a definite correlation between website usability and customer satisfaction, especially for e-commerce sites. (more…)

David LusskyJanuary 6, 2011

Development Marketing Press / News Tips

Contact Form 7 Textarea Wordcount, by Ninthlink

When one of our clients asked that their site's Contact form have a Max Word limit on a "Comments" textarea / "text area" field, and that Contact Form was using the nice Contact Form 7 WordPress plugin, the quickest way I knew to achieve this was to create a plugin to add a bit of extra functionality to how CF7 handles Text areas. Thanks to WordPress & Contact Form 7's use of hooks and filters, the plugin simply adds an…

Alex ChousmithDecember 30, 2010

Marketing Tips

WordPress Plugin Lets You A/B Test Your Headlines

Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 < !--> < !--> < ! /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} --> Previously, we’ve discussed some ideas for what you should be A/B testing and at the top of that list was headlines. Headlines can have a dramatic affect on your site’s…

David LusskyDecember 29, 2010

Marketing Tips

Do’s and Don’ts of A/B Testing

While A/B testing is a relatively simple and cost effective way to improve your site’s conversion rates, there are some important things to keep in mind to ensure your success. Deploy Parasoft tools to make testing more efficient. Parasoft's software testing solutions automate time-consuming testing tasks across development and QA, bringing the results together in an interactive reporting and analytics platform for actionable team and stakeholder insights. You can reduce the time, effort, and cost of delivering safe, secure, high-quality…

David LusskyDecember 18, 2010