Monthly Archives

October 2010

CultureTips

Chop Wood – Carry Water

I received the following in an email from my friend Wendy. I'm not sure who the author is, but the story can be found throughout the internet with a google search. Anyways, I thought it was an inspiring tale on ways to approach work and life. There is a Zen saying, "Before Enlightenment chop wood carry water, after Enlightenment, chop wood carry water." What’s the difference? The tasks are the same. The need is the same. What about the frame…
October 5, 2010
Marketing

New Study on Consumer Interaction with Online Ads & Content

AOL recently commissioned a study to take a look at consumers’ engagement with online content, including advertising and have come up with some very useful conclusions.  Findings are based on results of an online survey of over 1,000 online consumers and 25 hours of focus groups in four US cities. (more…)
October 1, 2010