It’s official! SD Interactive and Ninthlink Inc., two of San Diego’s oldest and most experienced San Diego Interactive firms, have merged. The company will continue to operate under Ninthlink Inc, and will remain headquartered in our Metro San Diego office on Front Street. The union of our two companies, which have worked side-by-side for more than 5 years, ultimately gives us a more powerful marketing presence and the ability to offer existing clients a fuller array of online marketing services and programs.
We launched a mobile version of BillHowe.com, optimized for viewing on smartphones and other mobile web devices. This particular mobile-friendly version uses the same font, colors, and URL structure (to support existing online marketing campaigns) as the standard corporate site and contains links to main services, customer reviews, coupons, and of course, a contact page with direct push to call functionality.
With 25% of Americans accessing the mobile web on a daily basis, a number which continues to rise, it’s becoming increasingly important to ensure your site is optimized for smartphone and other mobile displays. What looks great on a 17” monitor doesn’t necessarily translate to a 3.5” handheld screen with limited scrolling capability. With mobile web development, you can be sure your users are seeing exactly what you want them to see. READ MORE
With trips spanning 3 continents, including Europe & Asia, it’s safe to say we’ve covered some ground and had some amazing experiences along the way. Flip through our latest Digizine to see how the Ninthlink team spends our vacations!
The Internet Corporation for Assigned Names and Numbers (ICANN), which is the governing body that oversees the management of top level domain addresses such as .com and .org has recently approved the expansion of top level domain names; a move that will greatly increase the number of current top level domains (there are 22) and will presumably open up a wide range of other issues as companies race to stake their claim on the new possibilities.
Here’s some creative ingenuity from designer Eddie Gandelman. A public urinal that filters pee and feeds plants on site. Why oh why aren’t these on every street corner. Read more about the “When Nature Calls urinal” over at the Tuvie website.
The signals are clear. Google has gone social. We’ve seen examples of this for a while now, especially in local search, where positive social feedback (citations, reviews, ratings, etc.) can help a business secure coveted positioning in Google Places. We’ve also seen additional clues from Google with their recent introduction of the “+1″ feature (akin to the Facebook like button). Now with social media monitoring a business can keep tabs on their social reputation by setting up alerts and removing unwanted content. Reputation management is going to be a critical step for all businesses on the web moving forward. For more information about this release, please review the Mashable.com Article “Google Me On The Web.”
Over the past few months… it has become crystal clear to me that to “win” online…you must “spend” online. Now, the age-old old axiom of the “rich getting richer” has always been true in the real world….but throughout most of the history of Internet Marketing…it actually has been quite the opposite. Those with the brains and ingenuity could thrive online – without the need for deep pockets. In fact, one of the primary benefits of the Google AdWords advertising console was the fact that anyone (even small companies with little budget) could compete with the big brands on a level playing field. With pay per click costs rising (most Industries are now over $2 a click) a small budget will not get you far, These days, you need lots of money to play.