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Monthly Archives: October 2011
Drupal & WordPress on the same couch?
Ninthlink buddy Matt Young was talking about a photo that Drupal-founder Dries showed him, of Dries and WordPress-founder Matt Mullenweg sharing the same couch. After some quick googling, it looks like that stemmed from a rad event (SchipulCon 2011) that both spoke at. I really dug reading that write-up of their talk – especially when asked how each benefits from the other’s existence. READ MORE
The Local Play: Strategy for Your Local Ad Campaigns
Local is the latest buzzword in Online Marketing and seems to be the very last mile of the Internet Marketing gold rush. Now, everyone from the major search engines to city specific business directories and publishers are vying for your local marketing dollar. Having been in this space for over 12 years, the local play makes sense. Early on, the search engines focused completely on National rankings. So if you optimized your website, for example, for a keyword phrase such as “Apparel”, you’d be competing on nationwide level – even if you were a local brick and mortar establishment. Ad platforms were the first to offer geo-targeting and then others followed suit. But soon came local review and directory sites and such and then a whole Industry was formed around localization. With that came the snarky salespeople (yes Yellow Pages, we mean you) that went after the small Mom & Pop shops with vigor and left a lot of small businesses with a bad taste in their mouths for local advertising. Throw in a recession and suddenly sites like Groupon.com and other daily deal websites have emerged in the local space. Admittedly, it can be confusing out there. With so many options now, what should you do if you are a local business?
What Siri Does On Her Friday Afternoons
Fresh from Mashable: after the word came out on how to get Siri to tweet for you, a couple people at Redpepper took it to that next level. What is that next level, you ask? Why, of course, it is hooking a radio-controlled truck up to a WiFi device which checks Twitter for specific tweets, and then takes a can of beer on a crash course in to a conveniently-waiting cup. We approve, and we think Rube Goldberg would, too.
“Text Tweet Beeri could you pour me a beer please”
Google Wallet. For Easy Purchasing
http://www.youtube.com/watch?v=DsaJMhcLm_A
Not sure if I would ditch your wallet just yet. But this is a badass idea that I could see growing really fast and going far. Google Wallet just launched so unfortunately it’s not available for all card holders or all smartphone. Currently partnered with Citi Bank, Master Card, And Sprint phones, or you can load up a prepaid Google card. Hope they hurry up and expand to more carriers. READ MORE
WordPress SEO Tip For Blog Postings
Most people who work with and blog using WordPress are familiar with WordPresses’ Categories system, which allows you to group similar posts together. A new category can be created for any topic you want to write about, for example ‘web marketing’. In the future, when another articles is written, which also deals with web marketing, it too can be applied to the same category.
The Luckiest Town in the US
We know we are all lucky for getting to live in San Diego. But did you know that San Diego itself is lucky, too? According to Today, Men’s Health magazine did a survey of cities across the United States, and found SD to be the Luckiest Town in the US.
The magazine analyzed data about cities with the most lottery and sweepstake winners, the most hole-in-ones on the golf course, the fewest lighting strikes, the least deaths from falling objects, and the lowest debt due to playing the lottery and race betting.
Paying It Forward: Pro Bono Web Development
Ninthlink is always on the look out for ways to help friends, family and clients succeed. An important part of this is the idea of giving to get. In keeping with this theme, we recently did some pro bono web development work for The Girls Empowerment Workshop to update their existing site and move it into WordPress, an extremely user-friendly content management system. READ MORE
Agency Life
Easy come, easy go. It’s a saying that is often used in regards to money. But the same can also be said for clients in an Interactive agency. Ahhh. Such is Agency Life in 2011. Mostly, it a glorious state of affairs – getting to know a client and having the opportunity to learn about (and then grow) their businesses. In fact nothing is more rewarding than showing a client an increase in business and a positive ROI from their online marketing efforts. And that is why I still love what I do. However, one of the sad facts of working in an agency these days is that clients come and go for a variety of reasons, most that have nothing to do with you or the results you are getting for them. Often we lose business because “a friend of a friend” knows somebody that dabbles in Online Marketing. Other times, many businesses simply cannot afford the on-going investment it takes to compete effectively online these days.
Check this out
Thinking outside the box?
More like thinking outside the building!
How do you make your brand stand out and create a social buzz? Why technology of course! This should be showing nightly in major metro markets. Can you imagine the crowds if this were to be played in the Gaslamp?
What have you done lately to make YOUR brand stand out?
