Advertising is in a transitional period, where marketers are experimenting with innovative approaches and methods. EA Sports, FourSquare, Apple, and Sponsored Tweets are just a few advertisers and developers pushing a new mode of thinking in marketing circles, relying on the social, interactive, valuable and, here it is, the fun.
You want attention drawn to your brand, you gotta be fun, dude!
With advancements in social media tech, users can access their favorite social networks without ever visiting its URL. This social media ubiquity creates a seamless connection to third party sites and enable users to always be connected to their favorite social network — whether they’re at a train stop, airport, and their favorite blog or news service.
We must keep in mind not only the fun aspect, but the ease of accessibility – combining fun with user-friendly apps and tools. It’s no fun if the tech is hard to navigate, right?
Two things to keep in mind today: fun and easy, and your brand, and the Net.