September 2010

Affiliate Marketing is an online advertising technique in which a business rewards an affiliate for each visitor or customer brought to it by the affiliate’s marketing efforts.  The idea behind the affiliate program is simple: other sites link to yours and you pay them for each customer they send your way, a percent of the customer’s purchases, or for completing any other desired action; it’s the equivalent of a modern day finders’ fee. (more…)

We recently wrapped up the month of August where we discussed the importance of Search Engine Marketing (SEM) in relation to generating site traffic and having success with marketing online.  And while getting found in search engines is an important aspect of online marketing, it isn’t the only option available to advertisers looking to be found online. This month we will be taking a look at Paid Advertising, Ad Networks & Affiliate Marketing, and digital signage solutions for local advertising…