All Posts By

Craig Wheeler

CultureDesign

The Booze Cruz

A couple year's back, my old buddy Sean asked if I could design some graphics for a beach cruiser called the "Booze Cruz" he's going to be producing through his BMX company Revenge Industries. The Booze Cruz is all about pedaling to the local bar or liquor store and letting the good times roll. He wanted a collage of beer bottles, six packs, 40's, etc. I even threw in a beer bong just for the heck of it. It was…
August 16, 2010
Design

Holy Font This Is Nice

Just got some brand-spanking new eye candy delivered to my mailbox and thought I'd share! I always get excited to see the latest from Hoefler & Frere-Jones, and their unveiling of the font family Forza has me super stoked. I get a good mix of feelings when looking at their examples of the new type. It would fit perfectly as the title for a 1970s blacksploitation flick but also has a techy edge to it that has me dreaming of…
August 4, 2010
DesignMarketing

The Adidas Golf Wear In The World Adventure Continues Receiving Acclaim

The Adidas Wear In The World Adventure 2 has continued it's parade through the tabloids - this time showing up in our local San Diego newspaper The Union Tribune. The feedback on the site has been great and with fresh content added daily covering Steve and Chris' wild adventure, the website continues to deliver and impress. If you haven't checked it out yet, be sure to take a look while the competition's in full swing. And if you have checked…
June 29, 2010
Design

Wear In The World Is Gaining Some Online Momentum

After Ninthlink launched the adidas Golf Wear In The World site last week, there's been plenty of buzz swarming the interweb with adidas' latest viral marketing campaign. As adidas Golf itself and the two lucky invitees have been busy tweeting and posting on Facebook, some big players such as ESPN have picked up on it and had some good words to spread about the campaign. Checkout out ESPN’s article “adidas uses creativity to find social media chief”.
June 25, 2010
CultureDesign

Pakistan’s Truck Art

What an amazing trend going on in Pakistan. It's rare (and even frowned upon) for a truck to rumble down the highway without being dressed up. Check out the video that the BBC did on Pakistan’s truck art.
June 1, 2010