Analysts and researchers are constantly studying how and why we all spend our time online, and how many hours of days—our lives, really—are spent surfing the net, viewing and reading content, buying, and interacting.
It’s a tremendous amount of needed information when you think about it—either socially, commercially, ethnographically, and politically, such studies are used and are useful to various organizations, brands, and entities, and where there is a need, there will be those enterprising companies that will provide for it.
Such is the case with San Mateo-based Integrated Media Measurement Inc. The company has launched a next generation media measurement platform to monitor consumer behavior across televisions, PCs, netbooks, and mobile devices. The company has been issued a U.S. patent for its proprietary mobile media monitoring and measurement platform, which uses an audio matching technology to passively gather data about panelists’ media consumption…
